Strategy

Strategy
May
11
//
2021

E-commerce Advertising KPIs: The Advanced Metrics You Should be Tracking in 2021

In the competitive world of e-commerce, a strong digital advertising strategy isn’t really optional. Tracking these Key Performance Indicators (KPI’s) will help you achieve optimized and reliable revenue results from your ad spend. It’s the difference between turbocharged business growth and pouring money down the drain.
Strategy
May
7
//
2021

Marketing Data Analytics: Can You Trust Your Source of Truth?

How well are your data-capture processes accurately reporting the metrics that are important for your business? And is your data analytics really telling you the truth, the whole truth, and nothing but the truth?
Strategy
Mar
26
//
2021

8 Marketing Data Issues That Might Be Holding You Back (and How to Fix Them)

Let’s dive into some of the biggest data and analytics problems that we see even large successful marketing operations struggling with. Everything from data governance best practices, to naming conventions and double attribution, we'll cover it all. Use this as your checklist for ensuring you have clean data.
Strategy
Mar
21
//
2021

Marketing Data Analytics: How to Build Your Source of Truth

An overview of setting up a digital analytics infrastructure, data tracking, and using analytics platforms to interpret your data accurately.
Strategy
Feb
20
//
2021

Customer Acquisition: The Ultimate Guide to Turbocharging Your Digital Marketing Engine 

Learn how to build a customer acquisition machine that responsively handles any curve the road throws at it. Curious? Let’s pop the hood and take a look at the main components that make a best-in-class digital marketing and customer acquisition strategy.
Strategy
Aug
18
//
2020

The Marketing Process: Build a Digital Marketing Operation

The process of marketing today has fundamentally changed. The new era of digital marketing is here to stay. Learn how to set the right KPIs and invest in the right channels to make your marketing operation a stunning success.