Data + Analytics

Current
Jun
13
//
2021

iOS 15 Update: Email Marketing is Next Up on Apple’s Privacy Conquest [UPDATED]

Get the low-down on how Apple's iOS 15 updates will impact email marketing, and what email marketers need to do to prepare for the September 2021 launch!
Strategy
May
11
//
2021

E-commerce Advertising KPIs: The Advanced Metrics You Should be Tracking in 2021

In the competitive world of e-commerce, a strong digital advertising strategy isn’t really optional. Tracking these Key Performance Indicators (KPI’s) will help you achieve optimized and reliable revenue results from your ad spend. It’s the difference between turbocharged business growth and pouring money down the drain.
Strategy
May
7
//
2021

Marketing Data Analytics: Can You Trust Your Source of Truth?

How well are your data-capture processes accurately reporting the metrics that are important for your business? And is your data analytics really telling you the truth, the whole truth, and nothing but the truth?
Strategy
Mar
26
//
2021

8 Marketing Data Issues That Might Be Holding You Back (and How to Fix Them)

Let’s dive into some of the biggest data and analytics problems that we see even large successful marketing operations struggling with. Everything from data governance best practices, to naming conventions and double attribution, we'll cover it all. Use this as your checklist for ensuring you have clean data.