Data + Analytics

Technology
Aug
1
//
2022

Marketing Data Visualization To Fully Leverage Your Sources of Truth

Discover how data visualization can help you better interpret and communicate marketing data, plus data tools that can help you capture and report data from multiple sources for powerful marketing insights.
Strategy
May
19
//
2022

How To Measure Brand Awareness: 5 Approaches for Quantifying the ‘Unquantifiable’

Struggling to accurately measure brand awareness and brand campaign effectiveness? We’ve got simple solutions for collecting powerful brand metrics that you can turn into business growth!
Strategy
Dec
8
//
2021

Switching to First-Party Data: It’s Time to Stop ‘Renting’ and Start Owning Customer Data

Discover easy steps to gathering first-party customer data for improved customer targeting, acquisition and retention.
Current
Jun
13
//
2021

iOS 15 Update: Email Marketing is Next Up on Apple’s Privacy Conquest [UPDATED]

Get the low-down on how Apple's iOS 15 updates will impact email marketing, and what email marketers need to do to prepare for the September 2021 launch!
Strategy
May
11
//
2021

eCommerce Advertising KPIs: The Advanced Metrics You Should be Tracking

In a competitive digital world, a strong advertising strategy is essential. Tracking these advertising KPI’s will help you achieve optimized and reliable revenue results from your ad spend, compounding every dollar you invest.
Strategy
May
7
//
2021

Marketing Data Analytics: Can You Trust Your Source of Truth?

How well are your data-capture processes accurately reporting the metrics that are important for your business? And is your data analytics really telling you the truth, the whole truth, and nothing but the truth?