Digital Marketing

Strategy
Dec
8
//
2021

Switching to First-Party Data: It’s Time to Stop ‘Renting’ and Start Owning Customer Data

Discover easy steps to gathering first-party customer data for improved customer targeting, acquisition and retention.
Technology
Aug
18
//
2021

Does AI Copywriting Work? We Tested 6 of The Best AI Writing Softwares So You Don't Have To

Can AI writing software write your marketing content for you? This review will test and show writing samples from 6 of the best AI writing softwares
Current
Jun
13
//
2021

iOS 15 Update: Email Marketing is Next Up on Apple’s Privacy Conquest [UPDATED]

Get the low-down on how Apple's iOS 15 updates will impact email marketing, and what email marketers need to do to prepare for the September 2021 launch!
Strategy
May
11
//
2021

eCommerce Advertising KPIs: The Advanced Metrics You Should be Tracking

In a competitive digital world, a strong advertising strategy is essential. Tracking these advertising KPI’s will help you achieve optimized and reliable revenue results from your ad spend, compounding every dollar you invest.
Strategy
Mar
26
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2021

8 Marketing Data Issues That Might Be Holding You Back (and How to Fix Them)

Let’s dive into some of the biggest data and analytics problems that we see even large successful marketing operations struggling with. Everything from data governance best practices, to naming conventions and double attribution, we'll cover it all. Use this as your checklist for ensuring you have clean data.
Strategy
Mar
21
//
2021

Marketing Data Analytics: How to Build Your Source of Truth

An overview of setting up a digital analytics infrastructure, data tracking, and using analytics platforms to interpret your data accurately.