Research

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Technology
Aug
1
//
2022

Marketing Data Visualization To Fully Leverage Your Sources of Truth

Discover how data visualization can help you better interpret and communicate marketing data, plus data tools that can help you capture and report data from multiple sources for powerful marketing insights.
Strategy
Jul
1
//
2022

How to Create Fans by Turning Your Customers into Believers

How can your brand build a loyal fan community for viral growth? Read our step-by-step content guide for any brand to create a self-sustaining network of fans
Strategy
Jun
10
//
2022

Why the Cash Conversion Cycle Means Growth or Death for Your Ecommerce Business

Wondering how to optimize the cash flow of your ecommerce business? Learn why the cash conversion cycle is key with a simple formula, plus tactics that will enable you to scale up sustainably.
Strategy
May
19
//
2022

How To Measure Brand Awareness: 5 Approaches for Quantifying the ‘Unquantifiable’

Struggling to accurately measure brand awareness and brand campaign effectiveness? We’ve got simple solutions for collecting powerful brand metrics that you can turn into business growth!
Strategy
Dec
8
//
2021

Switching to First-Party Data: It’s Time to Stop ‘Renting’ and Start Owning Customer Data

Discover easy steps to gathering first-party customer data for improved customer targeting, acquisition and retention.
Technology
Aug
18
//
2021

Does AI Copywriting Work? We Tested 6 of The Best AI Writing Softwares So You Don't Have To

Can AI writing software write your marketing content for you? This review will test and show writing samples from 6 of the best AI writing softwares
Current
Jun
13
//
2021

iOS 15 Update: Email Marketing is Next Up on Apple’s Privacy Conquest [UPDATED]

Get the low-down on how Apple's iOS 15 updates will impact email marketing, and what email marketers need to do to prepare for the September 2021 launch!
Strategy
May
11
//
2021

eCommerce Advertising KPIs: The Advanced Metrics You Should be Tracking

In a competitive digital world, a strong advertising strategy is essential. Tracking these advertising KPI’s will help you achieve optimized and reliable revenue results from your ad spend, compounding every dollar you invest.
Strategy
May
7
//
2021

Marketing Data Analytics: Can You Trust Your Source of Truth?

How well are your data-capture processes accurately reporting the metrics that are important for your business? And is your data analytics really telling you the truth, the whole truth, and nothing but the truth?
Strategy
Mar
26
//
2021

8 Marketing Data Issues That Might Be Holding You Back (and How to Fix Them)

Let’s dive into some of the biggest data and analytics problems that we see even large successful marketing operations struggling with. Everything from data governance best practices, to naming conventions and double attribution, we'll cover it all. Use this as your checklist for ensuring you have clean data.

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