Strategy

THE ART OF DECISION MAKING

Digital Strategy

So you think your business could benefit from super-charging your digital strategy. Well, you're in luck, because we’re the team that crafts custom digital marketing strategy for e-commerce, B2B, and consumer brands with $2.5M+ in annual revenues.
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We provide businesses like yours with clear, actionable, and prioritized strategy that fits with your strengths and implementation resources.

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A sign with the words Think Outside the Box

We Design Strategy With:

Ground-Level Detail, High-Level Perspective

It seems like there are a million marketing tactics you could deploy today for immediate results. But they're not always the right move. We believe the best marketing plans are crafted with your long term goals at heart. Designed with the entire marketing org in mind, a successful marketing strategy balances grace with grit, an equal mix of strategy and tactics. Our experience with every level of marketing lets us navigate this complex landscape, so you don’t have to.

Unique-To-You Approaches

Cookie-cutter marketing plans have a spot right next to your Blockbuster gift-cards. Generic plans have lost their effectiveness in the modern age of marketing. Winning tomorrow requires creativity today. Together we craft unignorable marketing approaches.

Our Strategy Integrates:

Disciplined Prioritization

There's always more to do, and there's always a new angle to explore. But knowing which ones to give chase and which to shelve for later is paramount Our rugged upbringing of 80/20 prioritization guides all decision making to prioritize opportunity by its impact and resource requirements.

Designing For Agility

Agility is the buzzword every team can't stop talking about. But it's for good reason since few things go exactly to plan. Modern marketing allows for instant attribution and measurement; likewise, you should always plan to adapt as learning rolls in. We're here to allow you to jump on those just-in-time opportunities that create unfair value for those who can move swiftly. Planning for the unexpected, good or bad, is a fundamental principle in any marketing plan we architect.

Data-Driven Approaches

Successfully navigating the digital channel requires discipline, direction, and laser-sharp focus. We pair the right KPI strategy with a deep understanding of industry analytics and data hygienics to provide visibility into the effectiveness of opportunities. Your marketing dollars might be the gasoline but your data are the high-beams.
THE PEOPLE

Leadership

Managing Partner
Kenneth Shen
Authorship
Managing Partner
Jenner Kearns
Authorship
Marketing Strategist
Katya Shishchenko
Authorship
ACCELERATING SUcCESS

How We Work Together

01

Opportunity Analysis

How can we work together to achieve your dreams? Are our services right for your business? Together we architect a short-term partnership to deliver long-term value.
02

Holistic Problem Solving

Guided by your data and custom business insights, we map your opportunities with your product, market, resources, key business dates, and goals, to create a relevant and actionable plan for growth.
03

Strategy Sprints

Working and in hand with your team and resources, we architect short term sprints to deliver actionable and relevant strategy cases blending education, culture, and execution.
04

Guided Implementation

We ensure that implementation stays on-strategy with support of in-house and contract resources. Modern marketing must stay agile, leaning heavily into what's working, and divesting from non-performers quickly. Together, we guide implementation and shift strategy as needed to stay on track for success.

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Success Story

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