Learn how to build a B2B content marketing strategy with clear steps to define a targeted plan. From content mapping to CRM utilization, and everything in between!
How does the B2B customer journey and buying process work? Discover research-led insights that will help you build an effective B2B content marketing strategy.
Is your content marketing strategy built to achieve ambitious growth objectives? Learn how to create a content strategy that attracts and retains more customers!
Struggling with rising CPMs and CACs? Fuel your growth with linear commerce audience building tactics; read the essential guide for eCommerce and B2B brands.
Isla has over 12 years experience in marketing and content writing across SME, corporate and public sector organizations. She's helped build brands for a wide range of successful companies, from IT and software consultancies to the finance industry, tourism and retail.