Jenner Kearns

Strategy
Sep
27
//
2022

How To Build a Killer eCommerce Black Friday Marketing Strategy for a Record-Breaking 2022

Want to know how to build a more impactful Black Friday marketing strategy? Our ecommerce Christmas campaign timeline sets out what to do when, with a guide to creating offers.
Current
Aug
24
//
2022

Instagram Reels Advertising: Why And How to Use Instagram Reels in Your Ad Strategy

How does Instagram Reels advertising work, and how do you make the most of it? Here’s all you need to know about Instagram Reels advertising in a nutshell!
Strategy
Jun
10
//
2022

Why the Cash Conversion Cycle Means Growth or Death for Your Ecommerce Business

Wondering how to optimize the cash flow of your ecommerce business? Learn why the cash conversion cycle is key with a simple formula, plus tactics that will enable you to scale up sustainably.
Strategy
May
19
//
2022

How To Measure Brand Awareness: 5 Approaches for Quantifying the ‘Unquantifiable’

Struggling to accurately measure brand awareness and brand campaign effectiveness? We’ve got simple solutions for collecting powerful brand metrics that you can turn into business growth!
Strategy
Dec
8
//
2021

Switching to First-Party Data: It’s Time to Stop ‘Renting’ and Start Owning Customer Data

Discover easy steps to gathering first-party customer data for improved customer targeting, acquisition and retention.
Current
Jun
13
//
2021

iOS 15 Update: Email Marketing is Next Up on Apple’s Privacy Conquest [UPDATED]

Get the low-down on how Apple's iOS 15 updates will impact email marketing, and what email marketers need to do to prepare for the September 2021 launch!