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Katya Shishchenko

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About Author

Katya Shishchenko

Marketing strategist and global demand generation expert; previously Head of Marketing at Xerox Eurasia

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Featured

Strategy

Switching to First-Party Data: It’s Time to Stop ‘Renting’ and Start Owning Customer Data

Technology

Does AI Copywriting Work? We Tested 7 of the Top Softwares So You Don't Have To

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iOS 15 Update: Email Marketing is Next Up on Apple’s Privacy Conquest [UPDATED]

Strategy

8 Marketing Data Issues That Might Be Holding You Back (and How to Fix Them)

Strategy

Marketing Data Analytics: How to Build Your Source of Truth

Strategy

Customer Acquisition: The Ultimate Guide to Turbocharging Your Digital Marketing Engine

Current

App Tracking Transparency: Everything Advertisers Need to Know About Apple’s New Update

Strategy

The Marketing Process: Build a Digital Marketing Operation

Technology

COVID-19: How Apps, QR Codes, Robotics, and AI are Being Used to Fight the Pandemic

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Navigating Your Marketing Strategy During COVID-19

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