Kenneth Shen

How well are your data-capture processes accurately reporting the metrics that are important for your business? And is your data analytics really telling you the truth, the whole truth, and nothing but the truth?

Let’s dive into some of the biggest data and analytics problems that we see even large successful marketing operations struggling with. Everything from data governance best practices, to naming conventions and double attribution, we'll cover it all. Use this as your checklist for ensuring you have clean data.

An overview of setting up a digital analytics infrastructure, data tracking, and using analytics platforms to interpret your data accurately.

Learn how to build a customer acquisition machine that responsively handles any curve the road throws at it. Curious? Let’s pop the hood and take a look at the main components that make a best-in-class digital marketing and customer acquisition strategy.

Any day now, Apple will require users to opt-in to allow apps to track their data. This 'App Tracking Transparency' update is a pretty big deal. It's already creating massive shifts in the digital advertising landscape. Learn everything you need to know about it here.

The process of marketing today has fundamentally changed. The new era of digital marketing is here to stay. Learn how to set the right KPIs and invest in the right channels to make your marketing operation a stunning success.