Insights

Discover how data visualization can help you better interpret and communicate marketing data, plus data tools that can help you capture and report data from multiple sources for powerful marketing insights.

How can your brand build a loyal fan community for viral growth? Read our step-by-step content guide for any brand to create a self-sustaining network of fans!

Wondering how to optimize the cash flow of your ecommerce business? Learn why the cash conversion cycle is key with a simple formula, plus tactics that will enable you to scale up sustainably.

Struggling to accurately measure brand awareness and brand campaign effectiveness? We’ve got simple solutions for collecting powerful brand metrics that you can turn into business growth!

Discover easy steps to gathering first-party customer data for improved customer targeting, acquisition and retention.

Wondering whether artificial intelligence copywriting software (GPT-3) can write your marketing content for you? Check out this review and see writing samples from 7 of most the popular providers like Jasper (Formerly Jarvis.ai), Copy.Ai, and more.

Get the low-down on how Apple's iOS 15 updates will impact email marketing, and what email marketers need to do to prepare for the September 2021 launch!

In a competitive digital world, a strong advertising strategy is essential. Tracking these advertising KPI’s will help you achieve optimized and reliable revenue results from your ad spend, compounding every dollar you invest.

How well are your data-capture processes accurately reporting the metrics that are important for your business? And is your data analytics really telling you the truth, the whole truth, and nothing but the truth?

Let’s dive into some of the biggest data and analytics problems that we see even large successful marketing operations struggling with. Everything from data governance best practices, to naming conventions and double attribution, we'll cover it all. Use this as your checklist for ensuring you have clean data.