Insights

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Strategy
Mar
26
//
2021

8 Marketing Data Issues That Might Be Holding You Back (and How to Fix Them)

Let’s dive into some of the biggest data and analytics problems that we see even large successful marketing operations struggling with. Everything from data governance best practices, to naming conventions and double attribution, we'll cover it all. Use this as your checklist for ensuring you have clean data.
Strategy
Mar
21
//
2021

Marketing Data Analytics: How to Build Your Source of Truth

An overview of setting up a digital analytics infrastructure, data tracking, and using analytics platforms to interpret your data accurately.
Strategy
Feb
20
//
2021

Customer Acquisition: The Ultimate Guide to Turbocharging Your Digital Marketing Engine 

Learn how to build a customer acquisition machine that responsively handles any curve the road throws at it. Curious? Let’s pop the hood and take a look at the main components that make a best-in-class digital marketing and customer acquisition strategy.
Current
Jan
28
//
2021

App Tracking Transparency: Everything Advertisers Need to Know About Apple’s New Update

Any day now, Apple will require users to opt-in to allow apps to track their data. This 'App Tracking Transparency' update is a pretty big deal. It's already creating massive shifts in the digital advertising landscape. Learn everything you need to know about it here.
Strategy
Aug
18
//
2020

The Marketing Process: Build a Digital Marketing Operation

The process of marketing today has fundamentally changed. The new era of digital marketing is here to stay. Learn how to set the right KPIs and invest in the right channels to make your marketing operation a stunning success.
Technology
Mar
28
//
2020

COVID-19: How Apps, QR Codes, Robotics, and AI are Being Used to Fight the Pandemic

A look into the technology deployed in China, South Korea, and other countries to slow the spread. Apps, maps, QR Codes, Robots, AI, and more.
Current
Mar
20
//
2020

Navigating Your Marketing Strategy During COVID-19

With talks of extended social distancing, large-scale quarantines, and significant economic repercussions, how should this situation be understood, and acted on?

Actionable Strategy
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