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Technology
Aug
18
//
2021

Does AI Copywriting Work? We Tested 7 of the Top Softwares So You Don't Have To

Wondering whether artificial intelligence copywriting software (GPT-3) can write your marketing content for you? Check out this review and see writing samples from 7 of most the popular providers like Jarvis.ai, Copy.Ai, and more.
Current
Jun
13
//
2021

iOS 15 Update: Email Marketing is Next Up on Apple’s Privacy Conquest [UPDATED]

Get the low-down on how Apple's iOS 15 updates will impact email marketing, and what email marketers need to do to prepare for the September 2021 launch!
Strategy
May
11
//
2021

E-commerce Advertising KPIs: The Advanced Metrics You Should be Tracking in 2021

In the competitive world of e-commerce, a strong digital advertising strategy isn’t really optional. Tracking these Key Performance Indicators (KPI’s) will help you achieve optimized and reliable revenue results from your ad spend. It’s the difference between turbocharged business growth and pouring money down the drain.
Strategy
May
7
//
2021

Marketing Data Analytics: Can You Trust Your Source of Truth?

How well are your data-capture processes accurately reporting the metrics that are important for your business? And is your data analytics really telling you the truth, the whole truth, and nothing but the truth?
Strategy
Mar
26
//
2021

8 Marketing Data Issues That Might Be Holding You Back (and How to Fix Them)

Let’s dive into some of the biggest data and analytics problems that we see even large successful marketing operations struggling with. Everything from data governance best practices, to naming conventions and double attribution, we'll cover it all. Use this as your checklist for ensuring you have clean data.
Strategy
Mar
21
//
2021

Marketing Data Analytics: How to Build Your Source of Truth

An overview of setting up a digital analytics infrastructure, data tracking, and using analytics platforms to interpret your data accurately.
Strategy
Feb
20
//
2021

Customer Acquisition: The Ultimate Guide to Turbocharging Your Digital Marketing Engine 

Learn how to build a customer acquisition machine that responsively handles any curve the road throws at it. Curious? Let’s pop the hood and take a look at the main components that make a best-in-class digital marketing and customer acquisition strategy.
Current
Jan
28
//
2021

App Tracking Transparency: Everything Advertisers Need to Know About Apple’s New Update

Any day now, Apple will require users to opt-in to allow apps to track their data. This 'App Tracking Transparency' update is a pretty big deal. It's already creating massive shifts in the digital advertising landscape. Learn everything you need to know about it here.
Strategy
Aug
18
//
2020

The Marketing Process: Build a Digital Marketing Operation

The process of marketing today has fundamentally changed. The new era of digital marketing is here to stay. Learn how to set the right KPIs and invest in the right channels to make your marketing operation a stunning success.
Technology
Mar
28
//
2020

COVID-19: How Apps, QR Codes, Robotics, and AI are Being Used to Fight the Pandemic

A look into the technology deployed in China, South Korea, and other countries to slow the spread. Apps, maps, QR Codes, Robots, AI, and more.

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