Insights

Discover easy steps to gathering first-party customer data for improved customer targeting, acquisition and retention.

Wondering whether artificial intelligence copywriting software (GPT-3) can write your marketing content for you? Check out this review and see writing samples from 7 of most the popular providers like Jasper (Formerly Jarvis.ai), Copy.Ai, and more.

Get the low-down on how Apple's iOS 15 updates will impact email marketing, and what email marketers need to do to prepare for the September 2021 launch!

In the competitive world of e-commerce, a strong digital advertising strategy isn’t really optional. Tracking these Key Performance Indicators (KPI’s) will help you achieve optimized and reliable revenue results from your ad spend. It’s the difference between turbocharged business growth and pouring money down the drain.

How well are your data-capture processes accurately reporting the metrics that are important for your business? And is your data analytics really telling you the truth, the whole truth, and nothing but the truth?

Let’s dive into some of the biggest data and analytics problems that we see even large successful marketing operations struggling with. Everything from data governance best practices, to naming conventions and double attribution, we'll cover it all. Use this as your checklist for ensuring you have clean data.

An overview of setting up a digital analytics infrastructure, data tracking, and using analytics platforms to interpret your data accurately.

Learn how to build a customer acquisition machine that responsively handles any curve the road throws at it. Curious? Let’s pop the hood and take a look at the main components that make a best-in-class digital marketing and customer acquisition strategy.

Any day now, Apple will require users to opt-in to allow apps to track their data. This 'App Tracking Transparency' update is a pretty big deal. It's already creating massive shifts in the digital advertising landscape. Learn everything you need to know about it here.

The process of marketing today has fundamentally changed. The new era of digital marketing is here to stay. Learn how to set the right KPIs and invest in the right channels to make your marketing operation a stunning success.